Winner
Time Warner Cable – TWC My Account
In the old days, trying to access account info or pay bills online wasn’t exactly garnering rave reviews from Time Warner Cable customers. So the MSO did something about it, redesigning the entire system from top to bottom. The result is a much better experience all around, with more intuitive site navigation, greater ease of use and the addition of features long requested by customers. For example, TWC replaced the old online payment infrastructure to make it easier for all TWC customers to quickly access essential billing features. And the new responsive design works equally well on all devices, creating a more consistent experience. As a result, complaints went down and logins to the MyServices site by a whopping 1 million since relaunch, with 75% more interaction with the bill-pay feature alone.
 
Honorable Mentions
HBO.com
Navigating the HBO.com site feels like immersing yourself in a 2nd-screen app—even though it’s really all happening in a browser environment. And that’s kind of magical.
 
Hulu.com
Who doesn’t love browsing Hulu? It’s just one of those sites that grabs a hold of users and doesn’t let go until they’ve found a new TV series, or an old TV series—or just something in between.
 
Netflix.com
The navigation at the King of All OTT Sites just keeps getting better. User beware: Once you start hunting around for content on Netflix, it’s a rabbit hole from which you may never escape.
 
WOW! – WowWay.com
There’s just something about this site. It’s like falling into a cartoon that on one hand feels fun and light, but on the other hand radiates authority and corporate vision. So yeah… we can’t quite explain it. But we love it.

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