Discovery Networks International – Bear Grylls: Escape from Hell Interactive Map
With a $78,000 budget, Discovery was able to drive engagement across 17 international markets in 14 different languages with its interactive map, which was launched to commemorate Bear Gryll’s return to Discovery Channel internationally. While the US numbers are still being tallied, the map ranked the top 10 pages in Oct for Discovery Hungary (#2), Discovery Romania (#9) and ranked #4 among all pages in Discovery Brazil during November. Based on Discovery’s survey, 60% of the map users watched the show and 60% viewers used the map after the TV event.
Honorable Mentions
E! – Eonline
Eonline got a major facelift in July 2012, featuring a refreshed look, better content and ad platform. Since the relaunch, the site has seen 5 quarters of consecutive growth, resulting in the highest quarter ever in Q3 2013 with a total of 11 million unique visitors.
Turner Sports – 2013 NCAA March Madness Live
This redesigned app has generated mad engagement across digital platforms: 49 million live video streams (up 168% vs 2012) and more than 14 million hours of live video consumed, both all-time records.
BET Networks – Hip Hop Awards Microsite
The microsite drew 1.5 million views 30 days prior to the October 15 air date of BET’s 2013 Hip Hop Awards. The network focused on the strong design elements the target demo (18-44) gravitate towards with camouflage, Aztec patterns and touches of flower elements.

The Daily


IAB Tech Lab Forms Addressable Group

A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab . It’s called the

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