Synacor’s Cloud ID White Label Auto Authentication
Synacor has a simple mission: “Unsucking” TV Everywhere. And it’s that tongue-and-cheek attitude that actually reveals a truth about authentication efforts so far—namely, that they can be clunky, confusing and ultimately a bad consumer experience. That’s why Synacor’s Cloud ID system is such a welcome innovation for consumers. In short, it’s an auto-authentication system that recognizes a user’s computer and then links the authenticated account with a social media log-in for ridiculously easy access to TVE content. It’s everything that TVE should be: fast, easy and imminently accessible. It’s about time.
Honorable Mentions
Adobe Primetime
Adobe Primetime has become a trusted gold standard in the world of authentication—and it remains one of the best solutions out there.
Clearleap – Clearplay Authentication
Clearplay has made it enormously easy to authenticate MVPD subscribers across the various cable network sites that offer TVE streams.
TiVo Advanced Television Solutions
Roamio, Mini and Stream are three ways that TiVo helps extend the TV experience for subs, all within the boundaries of a TVE ecosystem that has become increasingly vital for the industry.

The Daily


Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

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