Winner
NBCUniversal – NBC Olympics Live Extra
The goal of NBCU’s site (nbcolympics.com/liveextra) was to make sure as much live content as possible was available online and via mobile apps to subscribers of its multichannel affiliates. NBCU worked with cable, satellite and telco companies to educate consumers on the authentication process ahead of the Summer Olympics, with efforts including a TV spot featuring Carson Daly, bill stuffers and a sweepstakes to London to encourage subs to authenticate. It worked, with more than 9.9 million devices verified. 

Honorable Mentions
Epix – EpixHD.com

Synacor – Combo Loved by Cable Consumers – Plus an Inudstry First: Charter’s OTT/TVE Portal

The Daily

Subscribe
Friday–May 7

Last Stop: C-SPAN Retires Iconic Bus

After 26 years on the road, the C-SPAN Bus is staying parked for good with the road show moving online.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.