Winner
NBCUniversal – NBC Olympics Live Extra
The goal of NBCU’s site (nbcolympics.com/liveextra) was to make sure as much live content as possible was available online and via mobile apps to subscribers of its multichannel affiliates. NBCU worked with cable, satellite and telco companies to educate consumers on the authentication process ahead of the Summer Olympics, with efforts including a TV spot featuring Carson Daly, bill stuffers and a sweepstakes to London to encourage subs to authenticate. It worked, with more than 9.9 million devices verified. 

Honorable Mentions
Epix – EpixHD.com

Synacor – Combo Loved by Cable Consumers – Plus an Inudstry First: Charter’s OTT/TVE Portal

The Daily

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal

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