Winner
Reimagining eCommerce through Innovation and Optimization
Comcast.com  
Comcast saw that mobile usage was on the rise, so it used 2013 to enhance the mobile buy through experience and streamline online ordering. Personalized messaging and dynamic content also was key in improving the overall Comcast.com experience. The site grew 35% in 2013, with the percentage of customers managing their accounts online totaling 33% last year, up 460 basis points year over year.
 
Honorable Mentions
Charter Communications – Charter.com Relaunch 2013
The first major redesign in Charter.com’s history resulted in a 6.5% increase in daily unique visits and a 23% increase in daily page views.
 
DIRECTV.COM
Exhaustive research helped DirecTV launch a redesigned site that includes intuitive navigations, guiding prospective customers and subscribers to pages meaningful to them and hiding ones that aren’t.
 
Time Warner Cable – TWC My Account
TWC set out to solve the most inconvenient parts of its website, and succeeded by making sure everyone—including those on legacy systems—are able to pay their bills online.

The Daily

Subscribe

Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.