Winner
Time Warner Cable – TWC.com
Cable operator sites must balance form and function—but mostly function as they often serve as the customer touch point in a competitive market. TWC made several recent improvements to its site, including improved SEO, consolidated back-end indexes, streamlined project workflows and a CMS migration that resulted in a more intuitive front-end design. Within 2 days of re-launch, bounce rates plummeted from 27% to 17%. And time-on-site has gone from 2.35 minutes to 4 minutes. We won’t list all the other stats here, but trust us: They’re good.
 
Honorable Mentions
 
Bright House Networks – BrightHouse.com
 
Charter – Charter.com
 
Comcast Cable – Comcast.com
 
 

The Daily

Subscribe
Tuesday–December 1

FCC Renews Consumer Advisory Committee

FCC chmn Ajit Pai renewed the charter of its Consumer Advisory Committee for an 11th two-year term, selecting 29 members for the group. American Consumer Institute

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up