Winner
Time Warner Cable – TWC.com
Cable operator sites must balance form and function—but mostly function as they often serve as the customer touch point in a competitive market. TWC made several recent improvements to its site, including improved SEO, consolidated back-end indexes, streamlined project workflows and a CMS migration that resulted in a more intuitive front-end design. Within 2 days of re-launch, bounce rates plummeted from 27% to 17%. And time-on-site has gone from 2.35 minutes to 4 minutes. We won’t list all the other stats here, but trust us: They’re good.
 
Honorable Mentions
 
Bright House Networks – BrightHouse.com
 
Charter – Charter.com
 
Comcast Cable – Comcast.com
 
 

The Daily

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Wednesday–May 5

Maine A la Carte Case Dies

Maine is no longer fighting to enact a law that would force cable operators to make video channels (and individual programs) available to consumers on an a la carte basis.

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