Winner
Turner – TV Everywhere Awareness Campaign
To help educate consumers on the benefits of TV Everywhere, Turner executed nearly 70 on-the-ground promotional events throughout 2012 in partnership with several MSOs. Brand ambassadors wore mobile units, allowing them to disperse int the crowds and use TVE on an iPad, with whatever they were doing online displayed on monitors above their heads. They assisted fans, who were given free brand T-shirts for authenticating at the event. The program resulted in more than 90,000 TVE impressions and 285 onsite activations. 

Honorable Mentions

Epix – EpixHD.com

HBO – HBO Go

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ESPN Reunites With Big East

The Big East is coming back to ESPN ’s airwaves—or streams, at least. The two signed a six-year digital media rights agreement that’ll see a minimum of 75 women’s basketball and 200 Olympic sports

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