Winner
Turner – TV Everywhere Awareness Campaign
To help educate consumers on the benefits of TV Everywhere, Turner executed nearly 70 on-the-ground promotional events throughout 2012 in partnership with several MSOs. Brand ambassadors wore mobile units, allowing them to disperse int the crowds and use TVE on an iPad, with whatever they were doing online displayed on monitors above their heads. They assisted fans, who were given free brand T-shirts for authenticating at the event. The program resulted in more than 90,000 TVE impressions and 285 onsite activations. 

Honorable Mentions

Epix – EpixHD.com

HBO – HBO Go

The Daily

Subscribe
Friday–March 5

RDOF Broadband Projects Taking Shape, Questions Remain

Broadband providers winning support in Phase 1 of the RDOF auction have years to complete those projects, but work is already getting underway.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.