Best Buy has chosen Widevine to be a preferred provider of adaptive streaming, virtual DVD-like controls and digital rights management (DRM) on Insignia connected devices. Widevine’s video optimization and DRM technologies will allow content owners and service providers to deliver content directly to Insignia devices in an over-the-top or TV Everywhere environment. Insignia devices such as TVs, Blu-ray players and media players are sold at Best Buy stores and brands around the world.

Insignia devices that include Widevine’s software platform are expected to start shipping in Q3 2010. In addition, CinemaNow, Best Buy’s new digital video service, utilizes Widevine technology to deliver video directly to Internet-connectable devices from Insignia and other brands.

Widevine’s video optimization and DRM technologies are utilized by major Internet content services and large cable, satellite, and telecommunication companies launching TV Everywhere strategies. The company’s software platform optimizes the entertainment experience for live and on-demand content delivered over any network to any device.

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