TiVo, the maker of digital video recorders (DVRs), has entered into a strategic alliance with Best Buy to drive greater distribution of TiVo products and to provide Best Buy with a digital platform in the home to strengthen its customer relationships. As part of the agreement, the parties plan to investigate development of a unique user interface for TiVo DVRs purchased at Best Buy, which would provide Best Buy a platform to more effectively market its digital content services and to provide an ongoing dialogue with customers about Best Buy’s various retail offerings. Best Buy is making a commitment to TiVo to substantially increase the levels of marketing and merchandising of retail TiVo DVR devices.

"By virtue of TiVo having become not only a DVR, but also a media center combined with the only universal cable box that can plug into any cable system in the United States, Best Buy will have the opportunity to both greatly expand the digital options and features available to its TV customers while also simplifying them at the same time," said Tom Rogers, president and CEO of TiVo in a prepared statement.

In a recent story about Flash set-tops, a Best Buy executive said the number one customer request was to get the Internet over TV. (For more, click here). (For more on TiVo, click here).

The Daily



Charter upped Adam Ray to evp, sales operations & planning, adding oversight of sales, retention and analytics to his responsibilities. Sharon Peters , svp marketing, is now overseeing the full marketing

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.