Bell Rings In Mobile-TV Enhancements
Powered by QuickPlay Media, the new Bell Mobile TV player delivers live access to such upcoming sporting events as Tim Hortons Brier, NCAA March Madness and the Stanley Cup Playoffs as well as a wide variety of other live and on-demand sports, news, entertainment and children’s programming.
Bell is Canada’s largest communications company, providing consumers and business with Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fiber TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services.
Bell Mobile TV enhancements include:
>> Integrated programming guide that lets viewers see what’s on two weeks in advance;
>> Customizable alerts that notify of special events or favorite shows;
>> The ability to browse content while simultaneously watching a video; and
>> Automated suggestions that help customers discover new content.
“We’ve delivered many successful video services with global partners and understand how a mobile TV service offering 25 live channels and a large on-demand library requires industry-leading delivery and security solutions,” notes Wayne Purboo, CEO at QuickPlay.
This year, Bell Mobile TV more than tripled its Super Bowl audience compared with 2011, the operator says. The service is available for an all-inclusive $5 for 5 hours of TV viewing.