VP, Marketing & Research, Viamedia

Jones leads an efficiency task force within Viamedia with the goal of improving operations and has increased customer service with company-wide initiatives. She oversees innovative marketing initiatives, research, and communications for the company, as well its strategic partnerships with key industry groups like the ACA, CAB and NCTA. On her down time, it’s about family for Becky. Her weekends are occupied with her two little boys, Silas age 5 and Sawyer age 4—adventures, superheroes and play dough. But work is far from boring, mind you. “With the continual changes to programming, networks, technology and more—there’s always some way to impact someone’s business in a positive way,” she says.

What’s your favorite part of your job?
Honestly, I don’t like to be bored and what a better industry to be in than cable TV to keep one on their toes—all the time! With the continual changes to programming, networks, technology and more—there’s always some way to impact someone’s business in a positive way and I love it when I have the opportunity to make a difference. We work with partners, clients and employees all over the United States and delivering them.
How do you define success in the workplace?
To me success in the workplace comes from adding value to someone’s day, career, business and ultimately their life. As long as people are coming to me asking for my assistance, guidance or advice, I know I am still adding value and to me that is the definition of success.
Best trick for maintaining the personal-professional life balance?
A great mentor once reminded me that in life you have to always make more deposits than withdraws and that while sometimes the scale will tip more to one side than the other, to be sure you take the time to balance it back out. I think it’s more about being aware of it than anything else, but I think about this a lot when I find my personal-professional balance a little off. As a mother of two very small boys (4 & 5) and a working professional, sometimes the scale tips, but I always make sure I put in the extra effort necessary to tip it back where I can. Also, I couldn’t do it without a loving and supportive family—that’s makes it easier. My husband rocks.

The Daily



Nancy Altobello has been appointed to fiber-optic cable manufacturer Amphenol’s board. Altobello most recently served as global vice chair, talent at Ernst & Young.

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