DirecTV’s ITV push has been one hit here and there so far, the opposite of the big-assortment approach many media analysts and execs thought owner News Corp. and Rupert Murdoch would take when buying the DBS venture several years ago. The latest hit came Tues, via launching ITV on YES Network NY Yankees baseball. For free, DirecTV subs in the RSN’s territory (NY/NJ/CT) can call up player stats and bios, score updates, league standings and "due up" graphics on-screen with their remotes during game coverage. During Yankees home games, a "Bonus Cam" will be deployed, offering exclusive camera angles on select players or strategy. DirecTV’s YES deal is non-exclusive, but wait until next season at best for YES cable affiliates to take the ITV capability, and for other RSNs to get that. "When the cable ops come and call, and we can do a deal with them that works for everyone, we’ll do something," added YES president Tracy Dolgin at a press debrief. "We’ve fielded a lot of calls from other RSNs," said DirecTV entertainment evp Eric Shanks. "We want to get this as perfect as we can this season before making it available to others." — Simon Applebaum

The Daily

Subscribe

Liberty Broadband’s Charter Stake

Liberty Broadband will sell to Charter , generally on a monthly basis, a number of shares of Charter Class A common stock so that it doesn’t exceed its ownership cap as Charter reduces outstanding shares

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.