Winner
Comcast – Every Minute. Every Medal. Every Screen
We’re having a hard time knowing when to stop heaping praise upon Comcast for its excellent Olympics coverage and ability to leverage the games into a synergistic potpourri. But here we are again. Comcast simply dominated every screen and device with its authenticated Olympics content, resulting in 27.6 million VOD views, 49 million multiplatform views and even 900K-plus remote tunes and recording actions (90% from mobile apps).
 
Honorable Mention
 
Turner Broadcasting – 2012 Portable Nomad Program
 
 

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Thursday–October 16

Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

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