Winner
Comcast – Every Minute. Every Medal. Every Screen
We’re having a hard time knowing when to stop heaping praise upon Comcast for its excellent Olympics coverage and ability to leverage the games into a synergistic potpourri. But here we are again. Comcast simply dominated every screen and device with its authenticated Olympics content, resulting in 27.6 million VOD views, 49 million multiplatform views and even 900K-plus remote tunes and recording actions (90% from mobile apps).
 
Honorable Mention
 
Turner Broadcasting – 2012 Portable Nomad Program
 
 

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