The FCC unanimously adopted rules Thurs that require VoIP providers to offer emergency 911 service in 120 days. The rules aren’t considered a big deal for cable ops, with MSOs’ VoIP offerings already featuring complete e911 service. "Every customer expects 911 to be part of their basic voice service and the cable industry has and will continue to provide this essential service to our VoIP customers," NCTA’s Kyle McSlarrow said in praising the decision. Shortly before the decision came down, Vonage announced that it reached a deal to purchase e911 from BellSouth and SBC. The FCC’s order requires local phone companies to provide access to their e911 networks to any telecom carrier.

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NBCU, FreeWheel Deepen Partnership

NBCUniversal and FreeWheel are strengthening their existing relationship. FreeWheel will now lead ad decisioning across NBCU properties with its new AutoScheduler tech. The tool analyzes ad breaks and works to

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