— At the NAB show today, Adobe Systems released into general circulation Adobe Primetime (formerly Project Primetime), a video publishing and monetization platform for programmers and pay-TV providers. The platform integrates Adobe’s video publishing, player, DRM, advertising and analytics products to help operators reach multiscreen audiences while offering new monetization opportunities for programmers and MSOs. According to Adobe, Comcast has been using several Primetime modular components across certain XFinity Web properties “to deliver and monetize IP-delivered video and give their subscribers access to their favorite content via these properties.”

The Daily

Subscribe
Thursday–March 12

Ratings

March Madness is here, but it looks like the college basketball hype has been around throughout the regular season. ESPN had its most-watched season of men’s college basketball since 2014-15, averaging 1.1

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 13
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.