— At the NAB show today, Adobe Systems released into general circulation Adobe Primetime (formerly Project Primetime), a video publishing and monetization platform for programmers and pay-TV providers. The platform integrates Adobe’s video publishing, player, DRM, advertising and analytics products to help operators reach multiscreen audiences while offering new monetization opportunities for programmers and MSOs. According to Adobe, Comcast has been using several Primetime modular components across certain XFinity Web properties “to deliver and monetize IP-delivered video and give their subscribers access to their favorite content via these properties.”

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Fox One Benefits From a World Cup Bump

The World Cup boosted Fox in a number of ways, TV ratings being a prominent one. However, another boon was the number of new eyeballs the tournament drove to Fox’s new DTC streamer Fox One.

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