AT&T and ESPN have announced the addition of ESPN 3D to the U-verse TV channel lineup. AT&T U-verse TV customers will be able to watch 25 2010 FIFA World Cup matches and nearly 100 live sporting events in the next year in 3D.

The first ESPN 3D 2010 FIFA World Cup match will air on June 11, featuring South Africa vs. Mexico. Other events to be delivered in 3D include the 2010 State Farm Home Run Derby, X Games 16, Winter X Games 15, college basketball and football games and the 2011 BCS National Championship Game.

3D programming is supported on all customers’ existing U-verse DVRs and receivers, without any additional set up or U-verse equipment upgrades. Customers will need a 3D-ready TV set and 3D glasses. The ESPN 3D channel is available to U-verse TV HD customers (with the U100 package or above) who subscribe to the 3-D Technology Package for $10 a month.

The Daily

Subscribe
Monday–May 10

MobiTV Auction Time Set

Multiple entities have eyes on MobiTV, so let the bidding begin.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.