Following a pilot program, AT&T plans to expand its deployment of Wi-Fi hotzones to additional locations in major markets, starting with the expansion of its existing Times Square Wi-Fi hotzone and new hotzones near Rockefeller Center and St. Patrick’s Cathedral in New York City. In addition, AT&T plans to launch its next Wi-Fi hotzone in San Francisco’s Embarcadero Center.

Earlier this year, AT&T deployed Wi-Fi hotzones in New York City’s Times Square, downtown Charlotte, N.C., and Chicago’s Wrigleyville as part of its pilot project to explore using Wi-Fi to supplement mobile broadband in urban areas with consistently high mobile broadband use. In just a few months during the pilot, AT&T customers made more than 350,000 connections at the three hotzones.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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