AT&T expanded its global strategic relationship with Microsoft, adding Microsoft Lync to its Unified Communications collaboration portfolio. The addition will allow for collaboration in real time on documents and apps; telepresence, high-def video conferencing and virtual meetings; instant messaging; and a range of enterprise voice capabilities. AT&T also plans to open its Application Programming Interface (API) to Microsoft Lync platform users, allowing developers to build custom mobile and Web-based business apps. AT&T enterprise customers can run Lync in their own on-premise datacenter, have it hosted by AT&T or have it be part of the Microsoft Office 365 service from AT&T.

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Optimum, Fubo Highlight Need for Video Simplicity and Value

At a Paley Media Council event held Tuesday in NYC, Optimum Chairman/CEO Dennis Mathew and Fubo CEO David Gandler agreed that rule No. 1 in today’s pay TV business is: know the customer and build for them.

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