ARRIS announced it has successfully completed interoperability testing for the EGT VIPr Ad Splicing solution with its ConvergeMedia SkyVision digital advertising system, as well as with other industry ad system suppliers.
These interoperability tests validate that the EGT VIPr Ad Splicer supports cable operator dynamic ad insertion in full compliance with the SCTE 30 and 35 specifications.
The EGT VIPr can also rate-shape the video traffic while maintaining video quality through a patent-pending, encoding capability called ‘Intelligent Recode.’ This feature provides full program decode and re-encode, closed loop statistical multiplexing, SD and HD programming.
Current rate-shapers typically have limitations on the amount of bit rate reduction before causing video degradation. The EGT VIPr does not suffer from such high bit-rate video limitations. It can routinely process high bit-rate video while preserving video quality for both the program content and the actual ads being spliced.
As programming transitions between advertisements and content, the VIPr products perform full decoding and re-coding of video content with adaptive video parameter re-use onboard in a single device – thereby eliminating operators’ need for an additional rate-shaping unit.