ARRIS and OpenTV will present a joint demonstration of their next generation linear TV ad platform at the upcoming NCTA Cable Show, April 1-3 in Washington, D.C. The collaboration is designed to make TV advertising more relevant, accountable and dynamic and to revolutionize traditional ad insertion technologies. The demonstration will take place at both the OpenTV stand, located in the CableNET pavilion in Hall C, booth 136, and at the ARRIS booth 1121 on the Cable Show floor.

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