ARRIS and OpenTV today announced a turnkey digital advertising offering designed for cable and telecommunications operators looking to generate advertising revenues with a minimum of risk. The turnkey solution is designed to support the advertising sales, insertion, reporting, campaign management, and related functions necessary for ad sales operations and is targeted initially at Europe. The solution pairs the ARRIS ConvergeMedia SkyVision Advertising applications suite and OpenTV’s Eclipse Campaign Management product to provide an end-to-end digital program insertion (DPI) advertising system.

The "Ad Insertion-in-a-Box" solution includes digital splicers, campaign management systems, cue management and encoding/transcoding, installation services, and 24/7/365 technical assistance.

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Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

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