ARRIS and OpenTV today announced a turnkey digital advertising offering designed for cable and telecommunications operators looking to generate advertising revenues with a minimum of risk. The turnkey solution is designed to support the advertising sales, insertion, reporting, campaign management, and related functions necessary for ad sales operations and is targeted initially at Europe. The solution pairs the ARRIS ConvergeMedia SkyVision Advertising applications suite and OpenTV’s Eclipse Campaign Management product to provide an end-to-end digital program insertion (DPI) advertising system.

The "Ad Insertion-in-a-Box" solution includes digital splicers, campaign management systems, cue management and encoding/transcoding, installation services, and 24/7/365 technical assistance.

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Monday–November 10

Paramount Downplays WBD Interest, Maps DTC Future

There certainly wasn’t a lack of anticipation for Paramount’s first earnings call since finalizing a merger with Skydance, but the ongoing chatter about the company’s interest in Warner Bros. Discovery made the lights that much brighter.

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