ARRIS and OpenTV today announced a turnkey digital advertising offering designed for cable and telecommunications operators looking to generate advertising revenues with a minimum of risk. The turnkey solution is designed to support the advertising sales, insertion, reporting, campaign management, and related functions necessary for ad sales operations and is targeted initially at Europe. The solution pairs the ARRIS ConvergeMedia SkyVision Advertising applications suite and OpenTV’s Eclipse Campaign Management product to provide an end-to-end digital program insertion (DPI) advertising system.

The "Ad Insertion-in-a-Box" solution includes digital splicers, campaign management systems, cue management and encoding/transcoding, installation services, and 24/7/365 technical assistance.

The Daily

Subscribe
Tuesday–November 24

Editor’s Note

Your next issue of Cablefax Daily will arrive Monday. Stay safe and enjoy

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up