ARRIS’ Advanced Advertising Manager (ADM) solution has successfully interconnected with systems of several advanced advertising decision service (ADS) and campaign manager providers at its labs in Beaverton, OR. Similar multi-vendor interoperability demonstrations have been displayed at a number of industry events and other venues. These results focus on real-world applications and new revenue-generating capabilities in advanced advertising insertion for cable operators, as defined by industry standards SCTE 130, SCTE 118, DVS766 and ADI (1.1 2.0).

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Friday–July 11

Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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