ARRIS’ Advanced Advertising Manager (ADM) solution has successfully interconnected with systems of several advanced advertising decision service (ADS) and campaign manager providers at its labs in Beaverton, OR. Similar multi-vendor interoperability demonstrations have been displayed at a number of industry events and other venues. These results focus on real-world applications and new revenue-generating capabilities in advanced advertising insertion for cable operators, as defined by industry standards SCTE 130, SCTE 118, DVS766 and ADI (1.1 2.0).

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C-band Auction Concludes

The C-band auction officially came to a close Friday after 97 rounds of bidding that grossed just under $81bln, cementing its place as the highest-grossing spectrum auction held in the US. FCC chairman Ajit

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