ARRIS has concluded a series of interoperability tests with advertising technology companies Atlas, INVIDI and RGB Networks. Demonstrations of their combined abilities are on display at The Cable Show in booth #713. The ARRIS Unified Video Platform and SkyVision Digital Program Insertion program are designed to manage and deliver both the entertainment/information as well as the advertising content on the same server which then streams it to individual subscribers in a highly targeted manner.

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Versant’s DTC Slate Takes Shape

Versant is done with its major carriage renewals for the year, and it’s using that footing to ask distributors to help scale the level of access pay TV customers have to its DTC portfolio.

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