ARRIS has concluded a series of interoperability tests with advertising technology companies Atlas, INVIDI and RGB Networks. Demonstrations of their combined abilities are on display at The Cable Show in booth #713. The ARRIS Unified Video Platform and SkyVision Digital Program Insertion program are designed to manage and deliver both the entertainment/information as well as the advertising content on the same server which then streams it to individual subscribers in a highly targeted manner.

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Shentel: Starlink Only Bites Rurally

Shentel CFO Jim Volk shares the operator’s latest findings, including exactly where Starlink is (and isn’t) a real threat and why door-to-door sales dominate on fiber while call centers still rule on cable.

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