ARRIS and Comcast Spotlight Launch Platform
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| November 5, 2009
ARRIS and Comcast Spotlight, the advertising sales division of Comcast, announced last Friday the launch of an advertising platform using the ARRIS ConvergeMedia Virtual Interconnect (VIC) advertising solution. Using the ARRIS VIC is intended to enable Spotlight to efficiently and reliably process ad schedules, verifications and ad copy from multiple providers, markets and time zones for network programming feeds.