ARRIS and Clearleap have integrated the ARRIS ConvergeMedia on demand content management and distribution system with Clearleap’s Web-based content and workflow management suite to deploy an integrated content management solution for VOD and advertising services.

The VOD advertising offering will leverage the ARRIS ConvergeMedia system and Clearleap’s ability to quickly ingest, manage and deploy a variety of advertising assets.  These assets range from video pre-rolls and interstitials to graphic overlays, which offer a solution that integrates directly into traditional linear or dynamic third party advertising systems.

A version of the joint solution, currently in trials with a mid-sized operator in the midwest, provides the ability to dynamically target local spot advertising in VOD programming, ensuring that actual ad creative is available at the right market destination in time to meet ad decision system determinations.

On the programming side, the joint solution is currently being utilized for advanced local VOD content programming with a major MSO in Texas to bring programming into the VOD system within seconds of content ingest, from anywhere.

The Web-based TV technology platform will give ARRIS customers the ability to integrate program offerings from Clearleap’s Content Marketplace, a self-serve platform that offers MSOs a variety of scouted, vetted, and licensed content containing national programming, best of Web, and special interest content in pre-selected, dynamically populating channels.

The Daily

Subscribe
Wednesday–September 17

Wrestlepalooza: ESPN Is New WWE Home, But Not For All Pay TV Subs

ESPN will air “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs will have access to the event.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.