App Suite Pushes New Cross-Spectrum Enterprise Cash

Metaswitch Networks’ Accession application suite works across fixed, Wi-Fi, 3G and 4G networks, enabling operators to deliver services that “move between whichever device and infrastructure best serves the context of the communications call or session,” the company adds.

The portfolio is made up initially of two core product lines:

>> The Accession IMT/IMX (Immersive Multimedia Telephony/eXperience) sits within an operator’s existing network and billing infrastructure, and includes elements for app creation and deployment, service centralization and continuity, media conversion and session border control.

>> Accession MCS (Mobile Content Sharing) is a cloud-based, white-label solution that delivers a content-sharing application (in and out of call) for consumers and businesses. Business capabilities provide operators with a new revenue stream from enterprise customers actively pushing relevant content (coupons, location, product details, self-help, payments) directly to the caller’s smartphone or tablet. ? ?

Operators can use Accession to deliver communications services that allow subscribers to share multimedia content, to jump between devices, to upload high-def voice and video, and to move calls in progress between licensed (3G/4G) and unlicensed (Wi-Fi) spectrum.

“With an advanced new client, Accession Communicator, the user experience can be delivered across multi-vendor PCs, smart phones and tablets, and will simultaneously support multiple identities and phone numbers,” Metaswitch adds. “The client offers the capability to push calls to and pull calls from other devices while also integrating a complete content sharing, network address book, presence and messaging environment. In addition, the Accession experience can be extended to include traditional landline and business phones.”? 

According to CEO Kevin DeNuccio, "Early momentum in the battle for customer mindshare has been with the handset vendors and app providers. With Accession, the balance of power swings firmly in favor of the network operator, allowing them to deliver trusted, secure, rich and unique applications around the one true global identity: a telephone number.”?