Winner
Comcast Spotlight
Comcast Spotlight’s double mission: Update its app to better promote the many ways the company can help advertisers target potential customers while also educating businesses about the wide range of interactive capabilities now available. The new app does just that and more. It not only provides info on various options, but it also includes an iTV Emulator that lets advertisers test out interactive tools and work directly on screen with sample ads. They can also learn how other Comcast Spotlight clients have used the functionality to increase sales. The app even includes 18 of the most commonly sought demographics so users can choose one and then see all the options available to them. To date, thousands of unique visitors have viewed more than 10K pages through the app, suggesting that engagement doesn’t just work with consumers. It works with ad clients too.
 
Honorable Mentions
AMC – The Walking Dead Story Sync
This creepy online entre into the undead Apocalypse makes live viewing so compelling that Walking Dead fans have almost no choice but to watch in real time. And yes, the record ratings are proof this live tune-in temptation works.
 
DIRECTV
This incredible redesign launched in early 2013 continues to impress by reaching 2nd-screen Nirvana—and boosting live streaming by 30% in the process. In Nov, the app reached 100 live streaming channels, with 31 accessible from anywhere. And the GenieGO feature even allows customers to download DVR recording to an iPad.
 
Starz Entertainment – da Vinci’s Demons: Citizens of Florence
Starz sticks to several pillars with this amazing app, among them never disrupting the viewer, creating total immersion and, of course, developing “copious amounts of high-quality content.” It does all three and more in this app, which elicited more than 20K app downloads and nearly 4 million page views during the season’s 8-week run.
 
TiVo Advanced Television Solutions
This ingenious app not only manages all DVR content but also now integrates the distributors VOD offerings into the mix, along with TVE offerings like Roamio, Mini and Stream.
 
Turner Sports – 2013 NCAA March Madness Live
This redesign went all the way, first by integrating the NCAA.com Bracket Challenge Game as well as new social media integration that pushed mobile viewership up more than three fold and resulted in nearly 49 million streams across all platforms.
 
WWE
This app is quite literally the center of the WWE universe, bringing fans into close interaction with their favorite stars—and even letting them watch WWE PPV events on multiple devices. With more than 9 million app downloads and counting, fans have watched more than 60 million videos since the app’s launch.

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