Amdocs has completed the purchase of Bridgewater Systems, a publicly held provider of policy management and network control solutions. Amdocs acquired 100 percent of Bridgewater’s outstanding common shares for CAD $8.20 per share in cash, through a wholly owned, indirect subsidiary of Amdocs. The transaction is valued at approximately CAD $211 million. The acquisition will further expand Amdocs’ Customer Experience Systems (CES) portfolio, allowing service providers to capitalize on the data explosion.
The acquisition will enable service providers to offer new packages and promotions including:
- Ability for customers to select packages based on the type and quality of data service such as the number of films they wish to download in high definition (not just harder-to-understand metrics like size and speed of data download);?
- Shared data allowance across multiple devices or family data packages with different policies for each family member;
- ?More creative promotions based on multiple factors such as customer monetary or lifetime value, usage behavior and network status at peak and non-peak network times;?
- Improved capabilities to offer up-sell and cross-sell opportunities in real time.