4K, or Ultra HD, is still in early deployment stage but vendors like aioTV is already looking to integrate 4K with traditional video and OTT video delivery, creating a new revenue stream for pay-TV operators.
The company, which offers OTT middleware used by service providers and programmers to aggregate multichannel, streaming content into a unified service across devices, launched PassBox 4K, an application platform that unifies 4K video delivery in the home alongside traditional video and OTT services. The platform means subscribers don’t need to change the input on their TV to access any source of content; multi-channel, OTT or 4K. “Operators have a transformative, cost effective solution available to create new monetization opportunities with 4K and IP delivered services for their high value early adopter customers without significant infrastructure investments,” aioTV said in a release.
“The problem we are solving is how to get 4K to the TV and do so in a way that leaves legacy as is and unites it all into one EPG experience,” said Mike Earle, aioTV CEO.  “With PassBox, 4K legacy channels stay intact on the legacy set-top and the 4K comes via IP, all into a seamless unified guide to the consumer.”

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