Showtime is teaming up with MSOs to help them sell phone service. Cox and Comcast are running various promos offering free or discounted Showtime programming when a consumer signs up for voice in select markets. One of the richer promos featured an entire free year of Showtime. More common are 3-month and 6-month offers, said Showtime vp, distributor marketing Laura Palmer. Time Warner Cable’s corporate office signed up to allow its divisions to run the Showtime-phone promo in 4Q. A recent telemarketing case study found response rates increased by 50% when subs received free Showtime and Movie Channel offers during phone signups, Palmer said.

The Daily

Subscribe

Observers Keep Close Tabs on FCC’s 3.45GHz Auction

Things were looking a bit better Friday for the FCC’s 3.45GHz auction. Round 28 closed with gross proceeds of more than $6.5 billion.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.