WWE said Cox, Blue Ridge, Selco and Click! will roll out WWE 24/7 broadband content to affiliates on their Web sites next month to push the SVOD service and help sell high- speed modems and connectivity. The materials are available to op carrying 24/7 and will feature wrestling-related trivia, puzzles and games. Winners gain access to rare WWE footage. Some 12 modules of material are planned. — NBC Universal Cable AND CNBC will pump up the PPV and VOD availability of business-related film "In Good Company" (starts Fri) by having CNBC talent Maria Bartiromo host on-camera spots featuring business and career tips that local ad sales can sell through to advertisers. The taggable cross-channel spots also include scenes from the film and personal events in Bartiromo’s career. Affils can sign up for the spots and win a DVD of the film. — Talk about driving business, Turner Network Sales will team with Chrysler to tout CNN’s 25th anniversary. Customers who test-drive a Chrysler, Jeep or Dodge will get a CNN commemorative DVD. There’s also a chance in each market for 2 to win a trip to CNN’s Atlanta HQ. — GSN is launching a "Battle of the Bars" promotion to tout the debut of pool series "Ballbreakers" (July 18, 10pm). The 10- city promo tour begins in Atlanta, July 8, and features a pool tourney among players chosen by 140 different bars in those cities.

The Daily


Infrastructure, Debt Ceiling Dominate DC

All eyes on Washington this week. Not only is there the threat of a government shutdown, but there’s also the possibility of Biden’s $1 trillion bill being sunk by Progressives who won’t vote for the

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