WWE said Cox, Blue Ridge, Selco and Click! will roll out WWE 24/7 broadband content to affiliates on their Web sites next month to push the SVOD service and help sell high- speed modems and connectivity. The materials are available to op carrying 24/7 and will feature wrestling-related trivia, puzzles and games. Winners gain access to rare WWE footage. Some 12 modules of material are planned. — NBC Universal Cable AND CNBC will pump up the PPV and VOD availability of business-related film "In Good Company" (starts Fri) by having CNBC talent Maria Bartiromo host on-camera spots featuring business and career tips that local ad sales can sell through to advertisers. The taggable cross-channel spots also include scenes from the film and personal events in Bartiromo’s career. Affils can sign up for the spots and win a DVD of the film. — Talk about driving business, Turner Network Sales will team with Chrysler to tout CNN’s 25th anniversary. Customers who test-drive a Chrysler, Jeep or Dodge will get a CNN commemorative DVD. There’s also a chance in each market for 2 to win a trip to CNN’s Atlanta HQ. — GSN is launching a "Battle of the Bars" promotion to tout the debut of pool series "Ballbreakers" (July 18, 10pm). The 10- city promo tour begins in Atlanta, July 8, and features a pool tourney among players chosen by 140 different bars in those cities.

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Wednesday–October 15

Effros: Utility Competition

In a conversation I had with him many years ago, John Malone, then CEO of Telecommunications Inc (TCI)—the largest cable company at the time—asked if I thought we could get “Washington” to regulate cable as a “public utility.”

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