A new agreement allows NCC to integrate select RSN feeds offered to DirecTV subs into cable advertising interconnects in 9 US markets while assuming natl spot sales representation of the nets in those areas. The cable/satellite ad sales cooperation includes Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles and San Francisco. — ABC‘s getting creative in marketing its fall shows. For the 1st time in TV Guide‘s 55-year history, a single advertiser will sponsor an entire issue of the magazine. Thurs’ issue will feature 21 pages by ABC.

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