Bravo Media has inked brand enhancement deals including a "Top Chef" cruise, calendar and cooking class, and an exercise DVD linked to "Workout." Additionally, Chef is set to embark on a 20-city mobile tour with a branded semi and former contestants, with the 1st stop New Orleans for The Cable Show. — Turner‘s truTV now offers marketers the opportunity to feature ad messages within a customized net-branded environment. For example, 20th Century Fox will soon tout upcoming film "What Happens In Vegas" within the net’s "Reel Movie" vignettes, which may accommodate cast interviews and commentary. — 1Q product placements rose 39% on broadcast but remained flat on cable (59K total), where "wardrobe" placements were the most common, accounting for 32% of all placements, according to Nielsen. TLC‘s "American Chopper" and Bravo‘s "Project Runway" led cable in product placements, while Under Armour and Elle were cable’s top placement brands. — NBCU ad group NBC Agency renewed its contract for use of Teletrax data to electronically monitor and analyze affil stations’ usage of its on-air TV show promotions across all 210 US TV markets.

The Daily



Make it two weeks in a row that Warner Bros. Discovery networks took more than a 50% share of primetime viewing in the A18-49 group for three nights. WBD nets had a 51% share on May 23 at 25, as well as a 61%

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