Concurrent has joined with BIAP, Invidi and This Tech in an effort to help cable and broadband providers deliver advanced advertising functions like targeted VOD ad insertion, bumpering, telescoping and reporting. In ’09, the group plans to stage interoperability demonstrations at some industry trade shows and summits. — Overall TV advertising in the US will shrink 4.2% next year to $67bln, according to eMarketer, while online advertising will achieve 8.9% growth in ’09 to $25.7bln. Search and video ads should lead the online charge through respective increases of 15% to $12.29bln and 45% to $850mln. "Increasingly cautious" advertisers "still need to reach online audiences and woo their shrinking wallets with messages that reach their hearts and minds—hence, more video," wrote the firm.

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