Concurrent has joined with BIAP, Invidi and This Tech in an effort to help cable and broadband providers deliver advanced advertising functions like targeted VOD ad insertion, bumpering, telescoping and reporting. In ’09, the group plans to stage interoperability demonstrations at some industry trade shows and summits. — Overall TV advertising in the US will shrink 4.2% next year to $67bln, according to eMarketer, while online advertising will achieve 8.9% growth in ’09 to $25.7bln. Search and video ads should lead the online charge through respective increases of 15% to $12.29bln and 45% to $850mln. "Increasingly cautious" advertisers "still need to reach online audiences and woo their shrinking wallets with messages that reach their hearts and minds—hence, more video," wrote the firm.

The Daily

Subscribe
Friday–November 7

AMCN Spotlights Streaming Wins Amid 3Q25 Declines

“Our performance in the third quarter marks a key milestone in our transition from a cable networks business to a global streaming and technology focused content company. Streaming revenue growth accelerated

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.