MySpace bowed in beta Mon an ad platform enabling any person or business to create customized banner ads, focus on specific audiences using the site’s targeting tech, and analyze campaign performance tracked throughout the MySpace ecosystem. — Citing Nielsen data covering 4 weeks, NTN Buzztime said it connected with more than 10.7mln viewers and 1.14mln players at restaurants and bars across the country. Buzztime players typically play in groups averaging 2.3 people and view/play for 46min/session. — Virgin Media announced its 1st dynamic ad trial on its on-demand platform. The 3-month trail features SeaChange‘s AdPulse On Demand system for inserting ads. Rentrak and SeaChange’s On Demand Group are measuring content performance.