MySpace bowed in beta Mon an ad platform enabling any person or business to create customized banner ads, focus on specific audiences using the site’s targeting tech, and analyze campaign performance tracked throughout the MySpace ecosystem. — Citing Nielsen data covering 4 weeks, NTN Buzztime said it connected with more than 10.7mln viewers and 1.14mln players at restaurants and bars across the country. Buzztime players typically play in groups averaging 2.3 people and view/play for 46min/session. — Virgin Media announced its 1st dynamic ad trial on its on-demand platform. The 3-month trail features SeaChange‘s AdPulse On Demand system for inserting ads. Rentrak and SeaChange’s On Demand Group are measuring content performance.

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Friday–September 5

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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