Comcast and TiVo continue to work together. On Mon, the MSO accepted the initial version of the “TiVo Interactive Advertising Management System” for future deployment on its platforms, according to a TiVo SEC filing. This acceptance occurred by the mutually agreed upon deadline of Mar 31. In addition to having TiVo develop a software solution for its DVR platform, Comcast and TiVo’s initial agreement includes the deployment of the interactive ad system for the provision of local and national advertising.

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NBCU, FreeWheel Deepen Partnership

NBCUniversal and FreeWheel are strengthening their existing relationship. FreeWheel will now lead ad decisioning across NBCU properties with its new AutoScheduler tech. The tool analyzes ad breaks and works to

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