Comcast and TiVo continue to work together. On Mon, the MSO accepted the initial version of the “TiVo Interactive Advertising Management System” for future deployment on its platforms, according to a TiVo SEC filing. This acceptance occurred by the mutually agreed upon deadline of Mar 31. In addition to having TiVo develop a software solution for its DVR platform, Comcast and TiVo’s initial agreement includes the deployment of the interactive ad system for the provision of local and national advertising.

The Daily


CTV Popularity Grows

With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected TV device, and 49% of adults watch video on a connected device daily.

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