National cable ad sales are expected deliver a 10% CAGR through ’11, bringing gross billings to more than $28bln, according to SNL Kagan. Local ad sales, however, are expected to grow at a "low" CAGR of 6.8% over the same period, to $5.7bln, hurt by a faltering economy. Helping both ad types will be a continued viewership migration to cable. "Broadcast networks have been losing viewers, and it’s going to get worse," said Kagan, which said the WGA strike will only exacerbate this trend.

The Daily


AT&T Stands Against T-Mobile Satellite Connectivity Plan

AT&T submitted a filing at the FCC last week opposing an application by T-Mobile and SpaceX to offer a satellite to device service. It criticized SpaceX for requesting a waiver of the Commission’s

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