National cable ad sales are expected deliver a 10% CAGR through ’11, bringing gross billings to more than $28bln, according to SNL Kagan. Local ad sales, however, are expected to grow at a "low" CAGR of 6.8% over the same period, to $5.7bln, hurt by a faltering economy. Helping both ad types will be a continued viewership migration to cable. "Broadcast networks have been losing viewers, and it’s going to get worse," said Kagan, which said the WGA strike will only exacerbate this trend.

The Daily

Subscribe

People

Cedar Fair named Louis Carr , pres of media sales for BET Networks

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up