National cable ad sales are expected deliver a 10% CAGR through ’11, bringing gross billings to more than $28bln, according to SNL Kagan. Local ad sales, however, are expected to grow at a "low" CAGR of 6.8% over the same period, to $5.7bln, hurt by a faltering economy. Helping both ad types will be a continued viewership migration to cable. "Broadcast networks have been losing viewers, and it’s going to get worse," said Kagan, which said the WGA strike will only exacerbate this trend.

The Daily


At the Commission

The FCC’s Wireline Competition Bureau will begin accepting applications for Round 2 of the COVID-19 Telehealth Program on April 29 at 12pm ET. Nearly $250 million in federal funds have been set aside for the second round of the program, which will support healthcare providers continuing to serve patients during the pandemic by reimbursing the […]

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