While overall media ad spending for the first 3 quarters of ’07 decreased 0.1% over the same period last year, national cable ad spending actually increased 1.2%, according to Nielsen Monitor-Plus. However, the number of product placements on cable declined during the period. The top 10 shows featured 136,078 occurrences vs 160,118 for the same time last year. Discovery’s “American Chopper” is the #1 cable show in terms of product placements (41,657 occurrences). 2nd place finisher, A&E’s “Dog the Bounty Hunter,” came nowhere close (19,179). — Kmart is deploying dynamically customized ads on TV Land and Nick at Nite through the use of Visible World’s technology. The retailer can respond to business conditions by making real-time changes regarding which ads will be featured.

The Daily


NCTC Forms Professional Development Deal With TONE

NCTC has struck a new partnership with TONE Networks, allowing the co-op’s members to quickly deploy mentorship and professional development programs for employees.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 6
2023 Most Powerful Women Awards Nomination close on September 8, 2023.
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.