Although total US ad expenditures fell 0.3% during the 1st half of ’07, cable delivered a 2.8% increase to $8.38bln and was the only TV medium to achieve growth, according to TNS Media. Internet ad spends experienced the greatest growth of all media (18% to $5.52bln), while the magazine segment (+4.6% to $14.55bln) was the top performer, led by Spanish-language mags (+13.1% to $102mln). AT&T ($1.1bln), Verizon ($1.04bln), Time Warner ($793mln) and Disney ($664mln) were among the top 10 advertisers.

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal.

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