Although total US ad expenditures fell 0.3% during the 1st half of ’07, cable delivered a 2.8% increase to $8.38bln and was the only TV medium to achieve growth, according to TNS Media. Internet ad spends experienced the greatest growth of all media (18% to $5.52bln), while the magazine segment (+4.6% to $14.55bln) was the top performer, led by Spanish-language mags (+13.1% to $102mln). AT&T ($1.1bln), Verizon ($1.04bln), Time Warner ($793mln) and Disney ($664mln) were among the top 10 advertisers.

The Daily


On the Hill

House Commerce will hold a committee organizational meeting on Tuesday at 1pm, where it will announce

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up