Although total US ad expenditures fell 0.3% during the 1st half of ’07, cable delivered a 2.8% increase to $8.38bln and was the only TV medium to achieve growth, according to TNS Media. Internet ad spends experienced the greatest growth of all media (18% to $5.52bln), while the magazine segment (+4.6% to $14.55bln) was the top performer, led by Spanish-language mags (+13.1% to $102mln). AT&T ($1.1bln), Verizon ($1.04bln), Time Warner ($793mln) and Disney ($664mln) were among the top 10 advertisers.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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