Although total US ad expenditures fell 0.3% during the 1st half of ’07, cable delivered a 2.8% increase to $8.38bln and was the only TV medium to achieve growth, according to TNS Media. Internet ad spends experienced the greatest growth of all media (18% to $5.52bln), while the magazine segment (+4.6% to $14.55bln) was the top performer, led by Spanish-language mags (+13.1% to $102mln). AT&T ($1.1bln), Verizon ($1.04bln), Time Warner ($793mln) and Disney ($664mln) were among the top 10 advertisers.

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