Information Resources Inc launched "IRI BehaviorScan DVR Service," aimed at letting national advertisers quantify DVR technology’s adoption on ad effectiveness and brand and category sales. The idea is to find out not just who watches an ad, but who then buys the advertised product. It was developed in close cooperation with TiVo.

The Daily

Subscribe
Tuesday–December 10

Ratings

News, sports and Christmas movies dominated the ratings last week.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.