MediaCom’s Jon Mandel gave cable ops some grief on an ad panel yesterday. He noted that the American Assoc of Ad Agencies conference last month was sponsored by AOL, MSN, Yahoo and Google, musing that perhaps that’s why online advertising is exploding, while on demand advertising still hasn’t take off with his clients. "Maybe you guys oughta get your asses out to events like that," he told MSOs. Later, he conceded that he needs MSOs help to better communicate the value of VOD to his clients. — Time Warner Cable’s Larry Fischer says movie trailers on demand are now the MSO’s #1 ad-supported VOD asset-and they only launched 4 weeks ago. Also popular: Driver TV and AOL Music On Demand. TW is launching a vacations/travel VOD channel soon.

The Daily

Subscribe

Ratings

YES ’s Blue Jays-Yankees telecast Feb 28 marked its second-most-viewed spring

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.