VP, Multicultural Marketing, Comcast Cable

Adriano specializes in connecting and communicating with diverse audiences. A Mexico native, he helped execute AT&T’s first national Hispanic marketing program. That experience has shaped his tactics in the development and deployment of Comcast’s multicultural marketing initiatives like multi-ethnic triple plays and the Xfinity Latino Entertainment Channel. Adriano is especially proud of the team he’s helped put together. “Our products and services are built by Latinos, for Latinos, and are the best in the industry,” he says.

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NARB Suggests AT&T Ad Change

The National Advertising Review Board suggested AT&T clearly and conspicuously disclose its material connection to Global Wireless Solution when claiming it is the “Best Network” based on GWS testing

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