At The Cable Show, AdGorillai has announced the release of its iCapture push2call technology, a customer relations management tool for cable operator Web sites. It is designed to allow any visitor to a cable operator Web site to request a phone call for programmer information, support, upgrades, to subscribe, etc. The customer provides her number, and her phone rings immediately. As she’s being connected to the operator’s customer service team, a full motion video message from a content provider plays in her browser, with the same look and feel as the operator’s Web site. Not a popup, the message can be of any length, but 15 or 30 seconds is typical. Synchronized sound for the video plays over the telephone connection. Operators also receive a portion of the video inventory for cross-promotion and all services are provided at no cost to the operator.

The Daily


Nielsen Gauges Cross-Platform Viewership

Nielsen launched monthly viewership visualization tool “The Gauge” Thursday. It shows how audiences in the US use streaming services on their TVs and how the streaming usage compares to traditional

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