Turner Sports – Kraft Bacon Campaign
They say that everything’s better with bacon, and we wholeheartedly agree. That’s why this campaign by Turner Sports—in which pork belly-obsessed designers actually fried up and arranged hundreds of bacon slices to look like the Bleacher Report Website for March Madness—was so impressive. Who does that? Turner, apparently. And when people clicked to “baconize” the site, a photograph of this work of art overlaid the site—and indeed made it better.
Honorable Mentions
Time Warner Cable Media – "Health On Demand – Healthy Holidays" and "Find It On Demand – Home for the Holidays" Homepage Takeover Campaign
Turner Sports – NCAA March Madness Live

The Daily


Doing Good

TDS donated $5000 to the beautification efforts in Carlsbad, New Mexico. Carlsbad

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up