Winner
Turner Sports – Kraft Bacon Campaign
They say that everything’s better with bacon, and we wholeheartedly agree. That’s why this campaign by Turner Sports—in which pork belly-obsessed designers actually fried up and arranged hundreds of bacon slices to look like the Bleacher Report Website for March Madness—was so impressive. Who does that? Turner, apparently. And when people clicked to “baconize” the site, a photograph of this work of art overlaid the site—and indeed made it better.
 
Honorable Mentions
 
Time Warner Cable Media – "Health On Demand – Healthy Holidays" and "Find It On Demand – Home for the Holidays" RoadRunner.com Homepage Takeover Campaign
 
Turner Sports – NCAA March Madness Live
 

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In the same week it was reported MLB and ESPN are back in talks about the network staying on as a media partner, Sunday Night Baseball continued on a year of viewership improvements. Sunday’s Twins vs Tigers

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