The creator of Apple’s famous "1984" TV ad came to CTAM Summit to rattle cable’s cages with some simple advice: "We’re at an inflection point where people in this room need to make it up all over again," said Steve Hayden, vice chmn of Ogilvy & Mather Worldwide, in Tues’ closing session. He urged cable operators to adopt a "big ideal" as "customers want us to stand for more than shareholder value." An example is Dove’s YouTube video showing how makeup and computer animation improve models’ looks and urging women to stop chasing such ideals: "Can an MSO have a big ideal? I believe so… We must stand for higher values than $99.99 for the triple play."

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Pitcher Ready to Play Ball as WICT CEO

Tracy Pitcher built part of her leadership foundation with the help of The WICT Network . Now she’s responsible for shaping what that experience looks like for the next generation.

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