The creator of Apple’s famous "1984" TV ad came to CTAM Summit to rattle cable’s cages with some simple advice: "We’re at an inflection point where people in this room need to make it up all over again," said Steve Hayden, vice chmn of Ogilvy & Mather Worldwide, in Tues’ closing session. He urged cable operators to adopt a "big ideal" as "customers want us to stand for more than shareholder value." An example is Dove’s YouTube video showing how makeup and computer animation improve models’ looks and urging women to stop chasing such ideals: "Can an MSO have a big ideal? I believe so… We must stand for higher values than $99.99 for the triple play."

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NBCU Reveals Upfront Plans

NBCU is moving full speed ahead on its upfront plans for this spring, and it all kicks off with its ONE22 development conference on March 22.

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