The creator of Apple’s famous "1984" TV ad came to CTAM Summit to rattle cable’s cages with some simple advice: "We’re at an inflection point where people in this room need to make it up all over again," said Steve Hayden, vice chmn of Ogilvy & Mather Worldwide, in Tues’ closing session. He urged cable operators to adopt a "big ideal" as "customers want us to stand for more than shareholder value." An example is Dove’s YouTube video showing how makeup and computer animation improve models’ looks and urging women to stop chasing such ideals: "Can an MSO have a big ideal? I believe so… We must stand for higher values than $99.99 for the triple play."

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SVOD Doings

SVOD True Royalty TV is now available on Amazon Prime Video Channels. New customers can sign up for a seven-day free trial before being charged for the $5.99/month subscription. — Fox Nation will offer a free, one-year subscription to all active US Military members and veterans. From May 24-31, military members and veterans can opt […]

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