Concurrent was issued a patent for its development of technology that presents advertisements while consumers fast forward and rewind network DVR, time-shifted TV, and video-on-demand (VOD) programming. The technology provides a way for operators to protect advertising revenue without restricting consumers’ control of video content. For applications such as network DVR, trick mode advertising is a tool that can help ensure the linear ad programming is preserved even when consumers have interactive playback control over TV content.

The technology within patent #8,079,052 enables ad segments to be inserted into trick files used to enable fast forward and rewind features on VOD, time-shifted TV, and network DVR systems. Using Concurrent’s unique methodology, specialized ad content or trick mode specific ad content can be inserted into the trick file. This ad content will be presented to consumers while they are controlling the playback of their interactive video content, such as when they are fast forwarding through a commercial break while watching time-shifted TV programming.

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