ActiveVideo launched its CloudTV AdCast, an interactive ad distribution software platform that seeks to free TV advertising and T-commerce applications from device dependencies. The platform is expected to provide consistent advertising on set-tops and connected devices. The service will be showcased at CES.
 
The three features specifically built for CloudTV AdCast include: A Data Manager that collects data and metrics for advanced analytics, allowing publishers and brands to better understand consumers’ engagement with ads; A Network Optimizer that enables low-latency, reliable ad delivery and bandwidth efficiency over unmanaged networks; and security that enables firewall and sandboxing capabilities for third-party ad delivery. The platform can be hosted by pay-TV or online service providers within their own data centers or by ActiveVideo in a virtualized cloud environment.
 
“The fragmentation and limitations of connected devices and set-top boxes have kept television advertising largely frozen in time and have restricted the personalization, interactivity and metrics that are driving the growth of Web ads,” said Jeff Miller, president and CEO of ActiveVideo.  “Using CloudTV AdCast’s‘write once, deploy everywhere’ environment, pay-TV and online video providers can generate new revenues from interactive ads on STBs and connected devices; connected device manufacturers can monetize devices after the point of sale; and advertisers can use the same creative – including full interactivity — across multiple devices at scale.”
 

The Daily

Subscribe

Flames Getting Hotter for WarnerMedia, Discovery Deal

It’s been relatively quiet on a regulatory front since WarnerMedia and Discovery announced their $43 billion proposed merger in May, but the honeymoon is over.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.