ActiveVideo Networks and This Technology are leveraging the capabilities of the ActiveVideo CloudTV platform and This Technology’s Metamore and Spotbuilder software to create an SCTE 130-compliant ad serving and delivery solution that enables operators and programmers to dynamically target traditional, Web-based and interactive advertising in conjunction with viewers’ on-demand activity.

The joint solution is intended to use This Technology’s dynamic metadata and advertising supply management software to enable operators and programmers to replace pre-encoded ads, including mid-rolls, with new or different ads. The solution maximizes opportunities in an iVOD environment that encompasses Web-like functionality including seamless, personalized navigation, search and discovery, recommendations, social TV and interactive TV.

Historically, advertising associated with VOD content has been limited to pre-encoded mid-roll ads or bookend ads at the beginning and end of video (pre- and post-roll).  The joint solution offers increased control and flexibility by enabling operators to insert and manage delivery of new or repurposed Web-based advertising directly to the set-top box.

Designed for compatibility with standards-based systems already deployed by cable operators, the solution utilizes the This Technology platform to create an accurate view of available ad inventory, including contextual information such as time, region or content.

The Daily

Subscribe
Tuesday–May 11

NAB’s Policy To-Do List

Gordon Smith ’s remarks at NAB ’s State Leadership Conference Tuesday centered on COVID-19, much like everything else has these past 14 months.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.