ActiveVideo Networks and This Technology are leveraging the capabilities of the ActiveVideo CloudTV platform and This Technology’s Metamore and Spotbuilder software to create an SCTE 130-compliant ad serving and delivery solution that enables operators and programmers to dynamically target traditional, Web-based and interactive advertising in conjunction with viewers’ on-demand activity.

The joint solution is intended to use This Technology’s dynamic metadata and advertising supply management software to enable operators and programmers to replace pre-encoded ads, including mid-rolls, with new or different ads. The solution maximizes opportunities in an iVOD environment that encompasses Web-like functionality including seamless, personalized navigation, search and discovery, recommendations, social TV and interactive TV.

Historically, advertising associated with VOD content has been limited to pre-encoded mid-roll ads or bookend ads at the beginning and end of video (pre- and post-roll).  The joint solution offers increased control and flexibility by enabling operators to insert and manage delivery of new or repurposed Web-based advertising directly to the set-top box.

Designed for compatibility with standards-based systems already deployed by cable operators, the solution utilizes the This Technology platform to create an accurate view of available ad inventory, including contextual information such as time, region or content.

The Daily

Subscribe
Friday–July 18

House Approves Rescissions

Congress beat tonight’s deadline to pass Trump ’s $9.4 billion rescissions package. Just after midnight struck Friday, the House voted 216-213 to send

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.