Revenue from the global ad server market will reach nearly $185 million in 2013, according to the latest release of ABI Research’s video-on-demand study, which includes new sections dealing with ad servers and ad splicers. At $79 million, North America represents the largest regional market for ad servers with the runner-up, Asia-Pacific, expected to deliver about $55 million in 2013.
Broadcast continues to dominate the overall market, followed by cable and telco offerings. Although slightly slowed by the recession, growth in all segments has continued at a relatively steady pace.
ABI analyst Zippy Aima said, “There is room for acquisitions because there are so many players in the market. On one hand that’s good because it fosters competition and innovation, but on the other it limits the market available to each. We may not only see bigger vendors absorbing smaller ones, but also non-video-server vendors moving to add video server offerings to their portfolios.”