The FCC news was met with mixed reports in the popular press. As always, it depended on the newspaper. Papers in smaller cities and towns tended to jump on the a la carte bandwagon, while metropolitan dailies generally fleshed out all sides. The Providence Journal painted cable as the big bad wolf: "Don’t expect Cox Communciations to anytime soon give its customers the option to pick and choose only the channels they want, a cable industry model known as ‘a la carte’ service." That lead sentence doesn’t look so great when it’s followed by a paragraph explaining how the FCC "found that most consumers would be better off" with a la carte. Cox was allowed to say a la carte would be more expensive, but was quickly followed by RCN saying it was "gratified" by the FCC’s report. An AP story in The Washington Post and other papers was a bit more balanced, noting many industry analysts are skeptical about a la carte, citing 1st Amendment concerns. The NY Times gets credit for realism: "Despite Mr Martin’s use of his bully pulpit, industry analysts say that Congress is unlikely to pass any laws to force cable companies to sell channels piecemeal."

The Daily


Magna Ups Ad Spending Forecast

Local broadcast and cable TV is the only media sector that Magna projects will end 2021 with negative growth (down 4.7%). Total video spending, which includes digital video and OTT is expected to climb 11.4%

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